KUALA LUMPUR, 9 June: IQI Holdings Sdn Bhd, a subsidiary of IQI Global inked two deals with Exsim Group yesterday at the Grand Hyatt Hotel. The first agreement which was officially signed between IQI’s Group CEO, Kashif Ansari and Michelle Siew, Exsim’s Head of Corporate Communications saw IQI acquiring 33,000 sq ft of office space in Millerz Square situated along Old Klang Road.
IQI’s new command centre in Millerz Square will house its Malaysia office and regional training centre. The RM30 million acquisition will help accelerate IQI’s growth as it caters to the regional real estate market.
Speaking at the signing ceremony, Ansari said, “IQI has chosen Malaysia as it regional hub as we are very much confident with the country’s strong fundamentals – it has a strong economy, friendly investment policies, modern infrastructure and an educated labour force. The centre in OKR will serve as our regional training ground as well; our members from Canada and Australia will be able to share valuable knowledge and business know-how with our Asian teams here in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
He added, “This command centre will help propel our team to reach greater heights and to realise our vision of being the global leader in real estate. At IQI, we believe it is our duty to build the best culture and environment for developing and rewarding our sales agents, who are the lifeblood of the company. Hence, they deserve a nurturing, inspiring space that allows them to flourish.”
Millerz Square is the first mixed development by Exsim Group that will offer 5 blocks of high-rise developments, which comprises one strata office tower housing 336 office suites units and four blocks of serviced apartments featuring 1,633 units. There will also be an art college within the development which will be complemented by F&B and retail outlets.
The second agreement signed with Exsim will see IQI’s hospitality arm, MyKey Global managing 300 units of the developer’s serviced accommodations, Expressionz Professional Suites at Jalan Tun Razak.
MyKey Global, IQI’s latest subsidiary is a new name in the luxury short-term rental industry. The company’s goal is to provide its guests with a 5-star accommodation experience. Moving forwards, MyKey Global will be working closely with property developers to expand its business to major cities domestically and internationally and will be adding an additional 500 rooms to its inventory every year.
Dave Chong, CEO of MyKey Global said, “Besides providing the ultimate hospitality experience for accommodation seekers, we are helping our property investors and owners achieve a higher rental yield. Our sustainable accommodation investment model which is based on a 5-pronged value system, i.e Comfort and Elegance, Luxurious Quality, Superior Location, Innovative Technologies and Cultural Creativity is a win-win for both our investors and guests.”
Explaining about the luxury accommodation potential in Malaysia, Ansari said, “The middle-class segment in Malaysia and neighbouring Asian countries are growing and these people are looking for better lifestyle experiences. There is also a huge demand for short term luxurious accommodation from business travellers, especially from India and China. China and India currently rank second and third respectively as the biggest passport issuers – Given Malaysia’s strategic location and friendly foreign investment policies, the market potential for travel and business accommodation is huge.”
“We are confident that these two collaborations between IQI and Exsim Group will make a long-lasting impact on the ever-dynamic Asia Pacific real estate market,” concluded Ansari.